1. Clear Logo:
When you look at some very familiar online retailers and their logo design, you'll notice one common thread: simplicity. Largely text-based, both of the following brands have taken the name of their organization and formatted it to be easily read and identified, whether it appears on their site, in a list of search results or on an affiliate site.
A sharp and significant logo is a business card for both startup shops and branded stores. When it comes to online shopping, an identifiable logo is a reassuring symbol and an element of trust of the company or organization. The more popular brands can afford to create an online store with a fashionable home page displaying minimum features.
A sharp and significant logo is a business card for both startup shops and branded stores. When it comes to online shopping, an identifiable logo is a reassuring symbol and an element of trust of the company or organization. The more popular brands can afford to create an online store with a fashionable home page displaying minimum features.
2. Giveaways, Deals, & Promos:
People typically decide almost instantly whether they like a website or not, that’s why you should grab their interest in a matter of seconds upon their entry to the site; otherwise they will just find some other shop with a more attractive home page.
What's more, Special Deals and New Arrivals are also good to coax the common web surfers to buy. You probably know that there is a huge chunk of online surfers who don’t know what they want exactly; they just want to wait around.
Your goal as an online seller is to tap into that market and show them what they are missing out on.
In addition, nothing attracts better and faster than a entile page load time and shopping deals. A lot of people loose their minds during sales and discounted eras, and buy anything at reduced prices just because it’s on sale.Everyone is interested in some kind of promo or another! Appealing promises and exclusive prices actuate visitors to spend, spend, spend. So, it only makes sense to situate attractive banners with discount offers on the top part of the home page of an online store.
3.Online Chats & Support:
With online shopping, buyers interact with sellers via computer networks making transactions that are no longer geographically precint. However when there is a problem, customers would more likely prefer to have someone they can talk with.
This is the core of the need for a store support team; 24/7 hotlines and live chats are highly appreciated forms of value-added customer service .If online purchases can be done all day and all night long, it is highly suggested to provide 24-hours customer services to solve the majority of pre-sale and post-sale concerns or questions.
4.Global Payment Options
When it comes to things like payment options on your e-commerce site, consider other forms of payment channels, apart from standard ones, such as PayPal or credit cards. Modern times now enables companies a number of ways to receive cash, such as e-transfers.
Providing more options to consumers deepen the chances that they will follow through with purchases.
5. Good Quality Product Photography:
Product photography could be the single most important aspect of your ecommerce site. This is what helps your user get ‘buy in’ and is often the first experience of your product, so make it count.
It goes without saying but ensure your images are high quality with good lighting give your customers the option to see the product in context or being used so they can relate to the experience of using your product include a gallery of images to show all features of the product let customers see a larger version of the photograph either in a lightbox or zoom function.
6.Detail product descriptions:
Detailed product descriptions may sound obvious, but clean and precise descriptions about your products are significiant to help buyers make the decision to order, or better still, it can be a completed thing to help your online store. Your descriptions act like your store’s sales staff so it needs to be instructive and the right tone for your goal. Include an FAQ’s section too to help ease any doubts about your products.
Include information about:
+ Clothing size
+ Texture
+ Dimensions, weight
+ Materials or fabric used for the products
+ Warranties
+ Colours
Catch the imagination of your customers and be clever with your descriptions, tell the story of your product and how it can benefit your customer. Will it save them time, money, make them more productive or keep them safe? Appeal to your customer’s emotional needs and show them the benefits of your product and how it will make their life better. Crumpler bags do an excellent job of their descriptions, and they even include videos of their products being used – nice!